Advertising and Promotion Strategy Name Institution Essay -- Marketing

Advertising and Promotion Strategy Raising awareness about the product a company has at hand is where business begins and it is a great teller of how successful the product will be in the competitive market. The art of communication has become a vital aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd. The company should be able to create a message that will be used in giving the product a position in the market. In the current world internet has changed the way business is being conducted and issues of targeting and segmentation are being handled differently (Milkman, 2008). All this is done with the intention of increasing the revenue and profits of a given organization. It is all about the connections we have that will make us be able to sell our products best. You should be able to tell why the consumers should be able to buy the products you have in the market by summarizing the details about the product. Have a unique approach that will make the consumers have a reason for conducting business with you. Through communication, you are able to act as the problem solver for your consumers and create trust for them. You have to summarize the products services and the package options the organization has and the benefits of each to the consumer. The communication strategy adopted should be one that will give you feedback once the product has been released into the market. As an organization, they should expect both a positive and a negative feedback. Due to this they should be armed with ... ...1, Vol. 81. (36). 34. Charles W. L., Joseph F. H. & Jr., Carl, M. (2009). Essentials of Marketing, Canada: South Western Cengage Learning. Edelman, D. C. (2010). Branding in the Digital Age. Harvard Business Review. Vol 88. 62-69. Ludi, K. & Steve, B. (2005). Marketing Communications. Johannesburg: Juta and Company Limited. Marieke, K. & de, M. (2010). Global Marketing and Advertising: Understanding Cultural Paradoxes. London: Sage Publishers, Milkman, K. L. (2008) Tap Consumers' Desire for "Shoulds". Harvard Business Review. Jul-Aug. Vol. 86. I (7/8). 22-23. O’Connell, A. (2010). Reading the Public Mind. Deshpandà ©, Rohit Why You Aren't Buying Venezuelan Chocolate. Harvard Business Review. Vol. 88. 25-27. Ogilvie, J.R. (2006). CLEP Principles of Management: The Best Test Preparation for the CLEP. New Jersey: Research & Education Association. .